Amid gaining a loyal following that drew the admiration of atypical kombucha lovers from around the region, GloryBucha’s momentum took a bit of a tumble with the onset of COVID-19. Plans for growth were put on hold and a key distributor was forced to part ways with the microbrewery. The setback forced the duo to rethink their distribution strategy.
“We have been able to keep our doors open through it all,” said Profit. “But our partners are hurting. We’ve been feeling it in how we connect with people who usually find our product in target areas like colleges and restaurants. Those opportunities are no longer available.”
Just as the door to distribution seemed to close on GloryBucha, another one opened—and it opened wide. After catching the attention and tastebuds of a member from Kroger’s corporate team, GloryBucha is now on its way to shelves of QFC locations throughout the area—beginning in April—with the possibility of national distribution in the near future.
“We knew distribution would help us survive the pandemic,” said Profit. “We wanted to change the game with our growth, but we had no idea it would happen this soon.”
This new distribution opportunity should help GloryBucha reclaim the momentum it needs to build its microbrewery empire throughout Snohomish County and beyond. While Profit and Chrapaty are excited about the growth potential, their efforts are focused on continuing to deliver on GloryBucha’s mission of helping people make healthy lifestyle choices with kombucha.
“We’re excited to enter this next phase of GloryBucha,” said Profit. “We’re excited to expand our awareness and bring more people into the kombucha family.”