Pride Month Profiles: Petrikor Living

For every trip we save to a big box store that doesn't actually have what we need, we also have something we ordered that wasn't quite right and wasn't built to last. You throw out the cheap item, order a replacement, and the cycle begins anew. One way to break out of this routine is to seek out curated collections of beautiful, high-quality items.

Aaron Sheckler and Scott Hulme created bag.jpegas a way to push back against today's reliance on virtually-disposable goods. Sheckler explains, "By elevating our experiences and focusing our attention to creating moments of calm and intention, we become more thoughtful and connected to the products we bring into our home and garden."

Though they met in Phoenix, Sheckler and Hulme are both from Colorado and are lifelong outdoor enthusiasts who relocated to Seattle NorthCountry to be near the ocean, the one natural amenity missing back home. They arrived in Everett in early 2020, which ended up being a terrible time to open a new store. Instead, they took time off work to devote to building their brand identity so they could launch online first. Sheckler says the hunt is on for the perfect spot in downtown Everett for their general store. "Our ideal shop is filled with unique and quality home and garden goods, as well as fresh flowers, pop-up artisans, food and drink, plants, and sustainable products."

The name they chose evokes a very specific experience. Petrichor is the intoxicatingly fresh smell that surrounds you just before the rain arrives after a stretch of warm weather that's gone on a bit too long. "It’s earthy and ancient, but fresh and new," Sheckler explains. "It’s simple, yet complex and it’s a universal smell with personal connections for everyone who experiences it. This is what our company is founded on and how we want our products and brand to be presented."

"By elevating our experiences and focusing our attention to creating moments of calm and intention, we become more thoughtful and connected to the products we bring into our home and garden."

Shop Petrikor Living for beautiful, useful goods that fit just as perfectly into a downtown loft as they would a suburban hobby farm. Shop for yourself or find great gifts your loved ones will treasure for years to come. Follow them on Instagram or Facebook to see new products as they arrive and to be among the first to know when they find their storefront.