Honesty, courage, kindness and compassion. At American Girl, we believe character is everything. Through the joy of play and the wonder of a great book, we have helped girls discover their sense of self with timeless stories and memorable characters for more than 30 years. We are inspiring a new generation to write their own history and create the world we all want to live in. American Girl's mission is to celebrate girls by embracing who they are today and looking forward to who they will become tomorrow.