FIFA World Cup Partner Toolkit

Snohomish County is providing this marketing toolkit for partners, cities,
retailers, hoteliers, and other organizations within the county to use.
The goal (pun intended) is to provide ready-to-use materials, examples to get started, and resources to inform owned marketing efforts.
Inside, users will find:

● Creative overview
● Social media and email copy samples
● How to talk about the event without saying “FIFA”
● Tips to keep messaging consistent
● Downloadable images for unrestricted use on owned marketing material

SEE THE MARKETING TOOLKIT HERE

Snohomish County FIFA Marketing Plan

When the World Cup hits Seattle, all eyes will be downtown.
But we’re not just here for the stadium roar, we’re here to widen the lens.

This campaign invites fans to look just a little further, to wander off the
beaten path and discover a different kind of matchday magic. Snohomish
County is Seattle’s Northern Neighbor, filled with wild beauty, local flavor,
and unforgettable experiences.

Our strategy is simple: shift the spotlight beyond the city core and show
that some of the best moments happen just outside the buzz.

SEE OUR MARKETING PLAN HERE - More to come!

For more information on the toolkit or marketing plan, contact Snohomish County Tourism's Nick Shekeryk at Nick.Shekeryk@snoco.org or Richard Porter at Richard.Porter@snoco.org.