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Industry News

Welcome to our Tourism Today industry newsletter.

A quarterly publication full of the latest tourism industry news in Snohomish County, Washington. This is Snohomish County, Washington news that is practical, trending, & helping to move our community and industry forward.

Check out our latest quarterly "News You Can Use" below:


Q3 18

Welcome to Seattle NorthCountry!

Have you seen “Seattle NorthCountry” online or around town? It’s Snohomish County’s new visitor facing brand!

This new look and design creates an immediate sense of our geographic location in the world and a sense of outdoor recreation without being limited to it. The brand speaks to our ideal visitor: those who seek mental and physical wellness, who will steward our land and resources, and appreciate the character of our people, towns, mountains, valleys, and shorelines.

Editorial and digital content will showcase events and must-see experience as “Trip Inspiration” and guide visitors to adventures and discoveries as “Land of Loops” throughout the regions of Snohomish County.

Visitor and audience reaction has been swift and positive! After one month from the initial start we saw:

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Join in the Regional Branding Process

Beginning in October, we will begin work in developing regional brands with your help and insights. Stay tuned!

WTMA Board & First Meeting

In July, Governor Jay Inslee announced the selection of nine representatives to the Washington Tourism Marketing Authority (WTMA).

The following industry representatives will serve up to four-year terms:

Anthony Anton, President and CEO, Washington Hospitality Association, Pierce County

Jodi Kaylerm, VP of Marketing and Communications, Spokane Sports Commission, Spokane County

Robert Lerch, Director of Sales, EAN Holdings Inc. (Enterprise Rent A Car, National, and Alamo), Island County

Marsha Massey, Executive Director, Olympic Peninsula Visitor Bureau, Clallam County

Vijay Patel, President, A-1 Hospitality Group, Benton County

Rob Sendak, Director of External Affairs, Washington Wildlife & Recreation Coalition, King County

Judy Tuohy, Executive Director, Schack Art Center, Snohomish County

Tiffany Turner, CEO, Adrift Hotels Inc., Pacific County

Cynthia Verge, Executive Director, Skagit Valley Tulip Festival, Skagit County

Four lawmakers, selected by their respective caucuses, are also on the board:

Rep. Bill Jenkin (R) - 16th District

Rep. Cindy Ryu (D) - 32nd District

Sen. Dean Takko (D) - 19th District

Sen. Maureen Walsh (R) - 16th District

The first board meeting, held on Thursday, Aug. 30, included work to install the Board of Directors, elect officers, form appropriate committees, establish a private local account for authority finances, and discuss plans for contracting for marketing services.

The WTMA is responsible for contracting for statewide tourism marketing services that promote tourism on behalf of the citizens of the state, and for managing the authority’s financial resources.

Source: The Office of the Governor