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Hotel-Motel Small Fund

Welcome to the Snohomish County Hotel-Motel Small Fund Grant 

Download the 2022 Hotel Motel Small Fund Grant Application Package HERE

Starting in 2021 all completed Hotel - Motel Small Fund Grant Packages must be emailed by attachment.  No hard copy Application Packages will be accepted.

Grant Cycle Dates and Important Submission Changes

Monday, June 28, 20212022 Grant cycle opens for applications 
Monday, September 13, 2021Completed 2022 Application Package received 
by email and attachment no later than 12 a.m. 
September to October 2021LTAC review and recommendations
October 2021Recipient notification of award
October to December 2021Contract development and processing
Monday, January 24, 2022Reimbursements for approved expenses begin
December 15, 2022Grant cycle closes, final project reports due

Download the 2022 Hotel Motel Small Fund Grant Application Package HERE

New Submission Process and Important Instructions:

Starting in 2021 all completed Hotel - Motel Small Fund Grant Packages must be emailed by attachment.  No hard copy Application Packages will be accepted.

For further instructions on filling out your application please download the Snohomish County Hotel-Motel Small Fund Grant Application Instruction packet.

Application Package Submission 

Title your Completed Application Package and all attachments using the following:  

2022 Hotel-Motel Grant Application Package / Organization Name 
2022 Letters of Reference / Organization Name
W9 / Organization Name 

List all attachments by title in the email body
Use email subject line: 2022 Hotel-Motel Grant - Organization’s Name

Email to: Tourism@snoco.org  

Email and attachments must be received by 12 a.m. Monday, September 13, 2021  

You will receive an auto reply once the packet is received and we will use the contact information provided in your Application Package to communicate with you further. 

Contact Tourism Promotion Coordinator, Trudy.Soriano@snoco.org for more information.    

Grant Project Resources and Related Documents

Helpful reports, plans and resources to strengthen and inform grant project proposals for 2022

Download the 2022 Hotel Motel Small Fund Grant Application Package HERE


Building on Progress: the Final Year of the 2018-2022 Strategic Tourism Plan 

Regional Destination Product Development, Marketing and Promotions

Rated number one by the local industry in 2017 as holding the greatest promise for impactful implementation, in the Snohomish County 2018-2022 Strategic Tourism Plan (STP), Strategy 2.1 created a new destination story and influenced how other strategies are now addressed.

Read more about 2022 Goals for STP strategies influenced by 2.1 in Appendix 1 of the 2022 Grant Application Package.  

Rationale:  Summary of Strategy 2.1 

Smaller than a state yet larger than a city, Snohomish County is spread over a vast 2,196 square miles. With 20 cities and towns spread along the coastline, scattered across rich agricultural land or offering edgy urban streetscapes, the sheer size and scale of the county is difficult for visitors and even the tourism industry itself to comprehend.  Strategy 2.1 called for a new destination story with community collaborators at the center of development and marketing. 

Implementation

In 2018, over 200 industry collaborators began thinking differently.  Together they created a vision for a destination with shared iconic geographies and experiential "boundaries" around thriving local communities.  Branded destination identities were developed to celebrate the co-located communities in each area, and the Visitor Regions of Seattle NorthCountry were born.   See the 2019 Regional Brand Reveal. 

Outcomes 

Today, Seattle NorthCountry destination marketing tells the first part of the story from the heart of the True PNW.  Using stories about travel-worthy experiences within each Seattle NorthCountry Visitor Region, visitors can now find their way to local places, attractions and communities.   

The county Destination Development and Marketing Operations (DDMO) team work in partnership with area communities with content to highlight and promote the specialized characteristics and experiences of each Visitor Region of Seattle NorthCountry.  

Strategy 2.1 lays a strong foundation for the next County Strategic Tourism Plan with goals to address the different challenges and opportunities unique to each valued Visitor Region of Seattle NorthCountry.    

Find out how your 2022 Snohomish County Hotel-Motel Small Fund Grant project can build on success, download the 2022 Hotel Motel Small Fund Grant Application Package HERE.