The 2018-2022 Strategic Tourism Plan (STP) sets a new standard for the tourism industry in Snohomish County.
First, it celebrates the impact that tourism has in the county from overnight and day-trippers, generating approximately $1 billion of spending, creating 20,000 direct and indirect jobs, and $100 million of state and local revenue. It sets a clear course for future growth, building on a strong regional economy and significant potential for building new tourism product and attracting new tourism demand.
Finally, it bridges the gap between various government agencies, and offices, boards and committees, cities and towns, and tourism businesses around the county to deliver a collaborative call to action, bringing these groups and individuals together under one set of guiding principals, one set of realistic goals, one brand, one clear strategy and one collective vision for Snohomish County tourism.
2018-2022 Snohomish County Strategic Tourism Plan - Executive Summary
Read the full Snohomish County Strategic Tourism Plan
2018-2022 Snohomish County Strategic Tourism Plan
Snohomish County Destination Assessment
Snohomish County Brand Review and Analysis Report
Snohomish County Situational Analysis Report
Snohomish County Strategic Tourism Plan Stakeholder Report
Snohomish Visitor Survey Report
Snohomish County Tourism - 2010 Strategic Tourism Plan Review