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Marketing & Branding

Snohomish County offers beautiful scenery, warm and friendly people, compelling story ideas and adventures. Let us help you discover all that we offer!

“Seattle NorthCountry” is Snohomish County’s new tourism platform. Our brand is the creative representation of our destination’s intrinsic values and the fabric of which we are made.

Seattle NorthCountry provides two things: an immediate idea of the geographic location and a sense of outdoor recreation without being limited to it. It speaks to our ideal visitor; those who seek mental and physical wellness, who will steward the land and its resources, and will appreciate the character of our people, our towns, mountains, valleys and shorelines. Snohomish County, WA offers the "True PNW" experience with our breadth of product and experiences that satisfy allowing our visitors to unplug, relax and restore their mind, body and spirit.

This foundational brand will enhance the visitor experience and expectations, differentiate our destination from our competitors and inspire travel. Snohomish County is a diverse expansive destination with many strengths and narratives. In order to better serve our communities and visitors, we and our stakeholders, will be developing regional brands within Seattle NorthCountry. Stay tuned for information on regional workshops over the course of 2018. Visit this page often for updates and join in the process.


Media Kit

  • Contains
  • Logos
  • Style Guide
  • Marketing Plan
  • PNW Photo Pack
  • Brand Press Release

Watch the webinar on the brand unveiling to learn about visitor trends, our target audience, brand pillars, and icon description: https://recordings.join.me/hMv37xRaXkGQc-4hyByujQ

Any questions, please email us at amy@snohomish.org.

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