Reporting

The SCDA has identified three areas where we will focus our reporting efforts.

1. Marketing Campaigns and Social Media - These reports will focus on SeattleNorthCountry.com website traffic, digital campaign performance and social media performance.
2. Lodging Reporting - Leveraging tools like AllTheRooms, AirDNA, the STR report and others, we aim to keep the industry appraised of key metrics both at the county-level, but also for municipalities.
3. Travel Trends - Understanding our visitors and their actions while in the County will be critical, not only for the DMO marketing efforts, but for County partners seeking to maximize their marketing dollars. The Travel Trends reporting sections will provide information on travelers coming to the county, where they originate, how much time they spend in market and places they visit. If you don't find the information you're looking for, please contact us for custom reports.

Marketing Campaigns and Social Media Reporting

• March website and social media report
• April website and social media report
• May website, public relations and social media report
• June website, public relations and social media report

Lodging Reports

APRIL REPORTS

• STR report for week of April 12 - 18, 2020
• STR report for week of April 19 - 25, 2020
• STR report for week of April 26 - May 2, 2020

MAY REPORTS

• STR report for week of May 10 - May 16, 2020
• STR report for week of May 17 - May 23, 2020
• STR report for week of May 24 - May 30, 2020
• STR report for week of May 31 - June 6, 2020

JUNE REPORTS

• STR report for week of June 7 - June 13, 2020
• STR report for week of June 14 - June 20, 2020
• STR report for week of June 21 - June 27, 2020
• STR report for week of June 28 - July 4, 2020

JULY REPORTS

• STR report for week of July 5 - July 11, 2020
• STR report for week of July 12 - July 18, 2020
• STR report for week of July 19 - July 25, 2020

Short-term Rental Reports

• AllTheRooms, Short-term rental report March 2020
• AllTheRooms, Short-term rental report April 2020
• AllTheRooms, Short-term rental report May 2020
• AllTheRooms, Short-terms rental report June 2020

Travel Trends | Traveler Reporting

Below are visuals showing the daily travel within the US and Washington State. Arrivalist’s Daily Travel Index measures consumer road trips of 50 miles or more in all 50 U.S. states. The data is drawn from a panel of GPS signals representing road trips taken by car. The insights have been prepared to help gauge fluctuations in drive market trips in any of the 50 U.S. states.

• Percentages are measured week over week (April 25 to May 2)
• The first shows US road trips >50 miles by state
• The second shows road trips >50 miles in Washington State