Industry Reports

To help serve our industry, the Snohomish County Tourism team is excited to share quarterly and annual reporting.

Strategic Tourism Plan: 2024-2028

The Strategic Tourism Report (STP) is a four-year guiding document. Produced by Snohomish county in partnership with contractors OTAK, Inc. and RRC & Associates, this comprehensive document dictates how the county Destination Management Organization (DMO) and tourism partners across industries strategically plan to develop Snohomish County as a tourism product.

Findings from the 2024-2028 Strategic Tourism Plan can be viewed below by topic.


1. Tourism Context

2. Destination Management and Sustainable Tourism

3. Findings by Region

4. General Statistics

5. Differentiating Snohomish County's Tourism Product


Tourism updates. Everything you need to know, every quarter.
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