C'est la Vie and www.clvcatalog.com was founded basis of two observations. The first is that customer service has been lost and to even receive a snarling "Have a nice day" from a clerk who does not care one whit if you actually have a nice day is the norm. We wanted to fix that. The second is that the retail landscape started to look the same, virtually everywhere. We decided to change that too.
First, we wanted C'est la Vie to be the place where everybody knows your name and we wanted to care for each customer the way we would like to be treated. We was also wanted for C'est la Vie be a gathering place for people to come and share their life stories, adventures, challenges. C'est la Vie was founded in April, 2001 just five months before 9/11 and on that terrible day there was only one store open in town, C'est la Vie. It was not open for business but rather as a place for people to come and share their grief, fears and to be with other people. Every person who walked in the door that day said, "Oh, thank God you are open! I just needed to talk to someone."
The second vision was to be a place where artists and craftspeople can sell their creations and to provide an alternative to the vanilla retail landscape across the country today for our customers.